Seniors Motivations For Moving /
   Benefits They Found Upon Moving/
   Areas of Dissatisfaction

This report was the first known National Study of CCRC's and was conducted in 1990 using a sample of 10 communities nationwide.  The results were intended to provide a model to drive better advertising but also to allow participating management groups to benchmark by property type "customer satisfaction".  Results were presented by household type, in particular, single males vs single females vs married couples.  The report was widely covered in the senior housing magazines of the day and presented at a NASLI conference.  While the report focused on CCRC's you will find the results to reflect issues of today.  If you wish to participate in a project to repeat this study, get in touch.   
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         Slides 4 -5      Demographics [age etc] and "Did you uproot yourself to move here"
         Slide 6            # facilities visited / Whether happy with decision to move
         Slide 7            Why considered moving / Why picked "this" community
         Slide 8            Concerns and fears about moving
         Slide 9 -10      Benefits and Disadvantages of "this" community
         Slide 11`         Changes and improvements they recommend to management

SPECIAL REPORT:  
HOW SENIORS USE MEDIA AND THE PERCENTAGE BY METRO MARKET READY TO COSIDER A MOVE.  
Results of a study of over 23,000 seniors age 75 + in 83 metro areas                                   
                             Senior Housing Services
                        Targeting / Engaging / Tracking