You understand the value of one-on-one marketing and know how to make effective use of customer files.  You're adept at using traditional marketing tools but are always looking for the new approaches needed to keep you one step ahead of competitors.

• In a world of ever expanding media choices, your budget for media is tapped out.   As media buying for effect gets ever more complicated due to audience fragmentation, you are now feel pressured to take advantage of the Internet as your competitors keep expanding their Internet initiatives.

• You value our focus on traditional programs that work and want our help to update core programs and take full advantage of the internet and a web site presence.

Cwi Associates Solutions

Using Internet Enabled Strategies To Add Impact And Reach
You want to use the internet and a web site to enhance your brand, to provide pre-and-post sale information, to build customer data, and to communicate with customers one-on-one 24 hours a day.

• You want to use the web site as an extension of your traditional media.   Your ads can drive customers to your web site for information matched to each customer's unique questions and needs.

It dawns on you that you can get rid of your catalog, give your VIPs password access to a private price list, allow buyers to see your product line without an appointment, and even meet customers on line at their convenience.

Communication with prospects and sales might improve.   You could even get rid of your fax machine, eliminate phone tag, and, who knows, maybe even take some orders on-line.

Using Traditional Tools More Effectively
You'd love to have the names and addresses of your competitors' customers, to know their media preferences, and to know enough about their lifestyle and brand preferences to pick promotion partners catering to them.   To judge the return on investment to more advertising you'd love to know your market share right now.   And if certain segments are set to expand, you'd love to be ahead of the curve.

• Imagine what we could do if we combined powerful lists and targeting with an invitation to visit your engaging and useful web site for coupons, information, and special offers.   All of a sudden you see the value of cross promotions with others who also have strong internet programs serving your target market.

But to free up resources for the Net, you'll need to review everything.