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	Media Buying With Impact
	Mailing Lists & Direct Mail
	Customer Files & Loyalty
	Partnership Marketing
	Research With Impact

E-Businesses Seeking Effective Marketing Tools

	E-Commerce Done Right
	Pre-Sale Info/Sale Follow-up
	E-Mail And E-News
	E-Media And E-Direct Mail
	Using Affiliates & Partners
	E-Assisted Lead Generation

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Strategic Issues

New Technologies Impacting Your Web Site and the Internet
Marketing Success Stories: Strategies And What Makes Them Work
Site Design Best Practices/Do’s-Don’ts
Data: Market Segments On-Line
Data: Companies On Line

Tactical Issues/Marketing

E-Mail/Newsletters/Personalization
E-Commerce Tactics/Data Base Use
Affiliate Marketing/Cross Promotion
On-Line and Off-Line Advertising
Targeting Internet Users Using Traditional Media and Direct Marketing Tools

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