Increasingly, your category is filled with e-business competitors.   And while new competitors appear daily, Internet users as a group have begun to favor certain sites where they find what they want at a good price with great service and more.   So they're not even bothering to look for new sources and suppliers.

You understand the value of one-on-one marketing.   In fact, that's the great strength of the internet.   Your site builds customer files and uses personalization technologies to individualize the site experience.   But you barely have enough time to keep up with basic demands so you haven't developed your e-newsletter and the site content is growing stale.

• You now recognize the need for advertising so that target market knows you exist. You'd like them to at least try you.  And you want a "brand name," but might not know exactly what that means.   You never had a media budget and don't know much about media buying.

• But right now, you just want to get potential customers to take a look at your site.   And you understand that this is called "promotion".   You don't know who to partner with or how to partner. You have all those customer files and don't know how to use them to assure loyalty and increase average spending or start a referral program.

• You want help from someone who knows the internet but is street smart when it comes to traditional marketing tools updated for the digital age.  You value our focus on traditional programs that work and want our help as you have no time for mistakes.   Your future is now.

Cwi Associates Solutions:  Using Traditional Tools More Effectively

You'd love to have the names and addresses of your competitors' customers along with their media preferences so you could effectively reach them with your message.   You need information on the target market's lifestyle and brand preferences so you can pick promotion partners catering to them.  You are surprised to learn that we know everything about your category and the media preferences of those within it who also actively use the Internet.

• Imagine what we could do if we combined powerful lists and targeting with an invitation to visit your site.   Let's make this even more compelling through effective use of traditional media with a focus on those most likely to take an internet action step.

• To lower these costs and expand your reach you suddenly recognize the value of cross promotions with others, including others having a strong Internet program serving your target market.  Let's join forces to drive traffic for mutual benefit.

• But to free up resources for traditional marketing, you'll need to review everything -- something you should have been doing all along anyway.   And you want more than ever to track marketing and promotional spending to evaluate what's working and what isn't.   So let's review your site tracking logs and how you use them now to fine tune your program.

Using Internet Enabled Strategies To Add Impact And Reach

While we're at it, let's go to basics and make sure your site is search engine ready.   Let's take a look at ease of use and optimization under different real world use conditions.   Let's take a hard look at banner programs, affiliate marketing, and viral marketing.

And now that we've got them to the site, let's register them and incentivize them to provide you with marketing-relevant information.  It's work to keep these files alive and current; and it is not cheap.   So you need to use customer files more effectively:  prioritize current and lost customers; personalize the web experience in ways that promote more spending by current customers and get them back.

• You want to use the internet itself to drive traffic to your site but you have not implemented an effective "viral marketing program" beginning with referral and newsletter programs.

• Your opt-in e-mail is not personalized and there is nothing to bring the customer back to the site.   There is little reason to prefer you over a competitor.

• In fact you'd love to use an e-survey just to check on the degree to which customers are using competitors and why they ever feel the need or impulse to buy from someone else. Then you realize that you need to identify and define VIPs and give them special access to the site because you can't afford to lose them.

And it dawns on you that you need a plan of attack.