Cwi Associates - E-Assisted Lead Generation: No Salesman Need Call

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E-Assisted Lead Generation: No Salesman Need Call

E-Assisted Lead Generation: No Salesman Need Call

Trade shows illustrate the power of e-assisted lead generation. And there are lots of anecdotal stories about the impact of e-mail follow-up following trade show events. Consider the advantages.

It can be easier and faster than regular mail so your material arrives at the prospect's e-mail box while you're still top of mind.

Your message can include live links back to your web site where the prospect can find just the information they need along with a button making it easy for them to request sales follow-up.
[See E-Commerce Done Right and E-News and E-Mail for other relevant information.]

Businesses need to think beyond 800 numbers and business reply cards that are buried in slick mailings offering free information booklets while promising that "no salesman will call".

No salesman need call since your web site sales force is on-call screening, qualifying, and selling 24 hours a day, 7 days a week. Here are examples of e-assisted lead generation and sales programs:

Send out a mailing. Include a code indicating the market segment or list segment used. Give them an incentive to visit your web site. Give them a URL that tracks back to the list segment mailed. This allows you to provide content and information matched to that group. You can even set this up so that when they visit the web site they are welcomed by name!

Can't show up for the site tour? Take them through the new facility with a virtual tour. Couldn't attend the briefing? Download it.

Want answers NOW? Send an e-mail to our tech staff, or search our extensive on-line product documentation. Want your account rep NOW? Send an e-mail that triggers their beeper.
Call Now. Or click the information request link. We can help.