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| Using Affiliates & Partners Effectively |
Using Affiliates & Partners Effectively
To effectively use affiliates you need to know your
customers' needs and lifestyle interests. You're looking
for the other places they're likely to roost and the other
businesses with whom they probably shop. We have that data.
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You then need to identify best partners and then give them a reason
to work with you: your "value
proposition". You'll need to add value for their customers
and web site and create a win-win opportunity. You have traffic
to share from your web site, newsletters that can feature the
partner, events you can both "work," ads you can both run to mutual
advantage, and discounts you can offer to their preferred customers.
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There is nothing quite like cash when it comes to sparking
interest. That's why everywhere you go on the Internet
you stumble across an Amazon.Com banner. They pay a commission
for all sales coming from sites running that banner. The partner
web site can now offer books in the subject areas covered by their web site and
get paid by Amazon. This sort of formal affiliate
program might work for you.
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The ideal partner has high traffic counts by persons with a
likely interest in what you sell.
- Feel free to suggest
"member benefits" involving exclusive discounts to his
customers through "this special offer". Give your partner prizes
and giveaways for contests aimed at building up his customer
e-mail file in exchange for using that file for win-win promotions.
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Cwi Associates can help you identify partners, create your "value proposition," sell the partner
and negotiate the deal, and monitor their participation. We can also safeguard
your customer files as well as theirs.
Recall that once you acquire a customer through an affiliate,
that customer is YOURS. So, you need to compute the net
present value of a customer in order to determine how much
you can afford to give away to acquire them via affiliates.
It is not necessary to make money on the first transaction.
But you do need to track your efforts. Make sure you're attracting profitable
customers who you satisfy and then keep loyal.
Call Now. Or click the information request link. We can help.
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